About Us
Great businesses deserve great insurance
We’re a team of insurance industry experts and veterans, having worked for and alongside many of the UK’s biggest insurers.
Our principals
Price
We discount your price because you have great customer reviews
Loyalty
We’ll automatically offer you our best price next year too
Simple
A package of covers, designed for independent businesses
Helpful
Our expert Claims Team is standing by. We are too if you need any help
Secure
Our policies are underwritten by one of the most secure companies in the world
Local
We allow you to use local tradespeople when you need repairs
Better business insurance
Putting the customer first has been the guiding principle across our careers; our proudest achievements include simplifying the jargon and bureaucracy that stilts our industry, and building a business that insures over 30,000 organisations and has won the Feefo Platinum Service Award for three years in a row.
Perhaps your business is an expression of you? Ours is of us.
Inspired by businesses like yours...
We’re based in Brighton, two minutes from the beach, surrounded by the independent shops and restaurants that inspired us.
8-9 Ship Street, Brighton BN1 1AD
Financial strength
We're authorised and regulated by the FCA, no. 786693. We only use excellent rated capacity with UK FCA regulated insurers.
You can be sure you are getting the most secure insurance products. We arrange insurance on behalf of Accelerant Insurance. Rated A- by AM Best.
The Expression Blog
Thoughtful insights designed to support small and independent businesses.
We Are Not Your Typical Business Insurance Company
Not got time to read the full fat version, here is a summary: • We only insure well-run, lower risk businesses. • We use data to identify them in advance. • That means fewer claims and stronger loss ratios. • Fewer claims mean lower premiums to the right customers. • We are backed by Accelerant, one of the world’s largest specialty insurers. • We combine financial strength with UK-based service & claims handling. For years, business insurance has followed the same pattern. 1. You answer a lon
The rise of the pet pound on UKs High Streets
As the saying goes “dogs are man’s best friend” and with an estimated 13 million dogs living in UK households, high street businesses up and down the country are throwing open their doors and welcoming customers and their four-legged friends. statista [https://www.statista.com/statistics/308235/estimated-pet-ownership-in-the-united-kingdom-uk/] details “as of 2020, the United Kingdom was the second highest-ranking European country in terms of its dog population, preceded only by Germany”. Not
Protecting your glass shop frontage
First impressions, the almost-instant opinion we make when encountering something for the first time. Your glass frontage is your first impression. A way of establishing your business on the high street, attracting customers, showcasing products, new menus, seasonal produce and as we all know, first impressions count. Exposed daily to a variety of potential perils the impact of glass damage should never be underestimated. How can you protect one of the most effective marketing tools within you
Using Reviews - Don’t let your customers be secret admirers
Mark Twain famously quoted “ I can live for two months on a good compliment” and we believe that goes for us all if not longer. In this modern world obsessed with ‘friends’, ‘sharing’ and ‘likes’ the importance of your happy customers spreading the word is a critical part of your business plan and customer reviews should be centre stage of your marketing strategy. After all, customers are friends of your business and friends like sharing. Why are customer reviews important? Understanding how